Why Some Producers Grow (and Others Stall)

Growth is rarely just about grit—it's about doing the right foundational work, consistently. In a recent podcast, we opened up about what really moves the needle for producers—and why some stay stuck, despite the same opportunities. Whether you're in year one or growing a million dollar book, these lessons apply to you.

1. Put in the Work

The key distinction between producers who have the most success isn’t how long they’ve been in the business—it’s whether they’re doing the work.

But there’s a catch: you have to want it. Those that embrace the speed of change and put in the necessary hours to work on their craft will succeed.

While others will try to prove the process wrong. They resist. They stall. They refuse to change old habits. The results are predictable.

2. Focus on Impact

Switch your focus away from the transaction and commodity game and focus on making a true impact on your clients bottom line.

That means honing your skillset to build stronger relationships, ask better questions and see through your client’s eyes.

The people that are able to do that are going to be the ones that last and succeed.

3. Connect Like Your Livelihood Depends on It

In an age where AI is beginning to take over most mundane tasks and will be able to complete a job in 90 seconds that once took 90 days, connection is the most important thing we have left.

Use technology to accelerate communication and productivity, but pour your time and energy into meaningful relationships built on trust, common goals and understanding.

When we can treat people like people and connect like our lives and livelihoods depend on it, growth will follow.

The Bottom Line

The producers who thrive aren't just working harder—they're working smarter, deeper, and more intentionally. They’re willing to get uncomfortable, to evolve, and to invest in the fundamentals that create long-term success. As the industry shifts and technology accelerates, the greatest differentiator won't be a product or a platform—it'll be you. Your willingness to grow, to connect, and to lead with purpose will determine how far you go.

The opportunity is there. The question is: Are You Ready To Rise To It?

Through our GROWTH180 programs, your future becomes predictable. Transform your future by exponentially growing your book of business year after year in less time. If you’re ready to reach your fullest potential and unlock your Bigger Future, reach out to us. We’d love to schedule a call to explore how we can help you avoid burnout and elevate your success.

ELEVATION180 is a transformational coaching and mentoring organization that elevates your performance to achieve freedom, lifelong sustainable results, and a bigger future. Discover more by visiting www.ELEVATION180.com.

For insurance sales producers and agencies our GROWTH180 programs help you to transform your future by growing their book of business year after year.

For businesses, teams, and leaders, our ELEVATE180 programs help you transform your future by understanding yourself and your team to maximize energy, capacity, and capability.