Our Purpose
To elevate your performance, unlocking the clarity, energy, and freedom to transform your life and the lives of your family, clients, and community.
Our Mission
We share better ways to understand yourself and your team while providing the mindset, toolset, and lifelong skillset to achieve sustainable results.
Our Values
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1Trust
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2Commitment
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3Preparation
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4Collaboration
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5Lifelong Impact
About Jerry
Jerry’s WHY is about finding
a better way and sharing it.
Jerry coached over 600 of his son Jared's baseball games. He was a college baseball walk-on at New Mexico State University and started all 4 years.
Our gifts aren't meant for ourselves, they're meant to be shared with the world to make a difference greater than ourselves.
Jerry has been in the insurance industry FOR OVER 30 YEARS. He was able to grow his personal book of business to over $3 million in revenue utilizing the same methods and strategies that he coaches in his programs.
Jerry's Heart Story
Jerry Lujan
Founder and CEO of
ELEVATION180
Jerry Lujan is a seasoned entrepreneur and the driving force behind ELEVATION180, a transformative coaching and mentoring organization that empowers individuals and businesses to achieve lifelong sustainable results, greater freedom, and a bigger future.
With a remarkable heritage rooted in New Mexico since the 1600s, Jerry's journey in the insurance industry spans three generations. He gained over 30 years of experience as an Insurance Agency Owner, Sales Producer, and Sales Manager, making history as the first to attain a $1 million book of business. However, this milestone came at the cost of 80+ hour work weeks, straining his family life.
Determined to find a better way, Jerry redefined his approach, quadrupling his business in less time and rekindling his role as a dedicated father and husband. His innovative methods earned him recognition as one of the "25 Most Innovative Agents in America."
Driven to help others achieve exponential results in less time, Jerry transitioned to coaching and mentoring. He founded ELEVATION180, continuing his mission to transform individuals and organizations, fostering lifelong sustainable results, greater freedom, and a bigger future.
Jerry's commitment to the personal growth of others is reflected in his lifelong learning with esteemed organizations and fellow entrepreneurs like Dan Sullivan's Strategic Coach, Joe Polish's Genius Network, and Bo Eason's Stage Warrior Mastermind. He is also a Kolbe Certified™ Consultant, helping you find the freedom to be yourself, as well as a WHY.os Certified Coach, helping you discover your greatest motivation and unleash the real you.
Jerry Lujan's legacy lies in his ability to inspire positive transformation, enabling others to reach their highest potential and create a better future for themselves, their families, their clients, and community.
About Kelley
Kelley's passion for travel fuels her boundless happiness, with nature as her ultimate source of joy.
Kelley’s WHY: Do Things the Right Way, guiding companies to their ideal results.
Find out who you are and do it on purpose. The confidence, energy and freedom will follow.
Her extensive entrepreneurial experience is a valuable asset for organizations aiming for excellence.
Kelley’s Heart Story
Ever since I was a little girl, I had big dreams and therefore big plans about what I wanted to do with my life. I always knew I would do things my own way; I was the first Lujan to go out of state for college, and instead of going straight into the family insurance business, I chose to work for a serial entrepreneur who I believed was out to change the world.
For years, work was my life. It was all I did. When I was given the opportunity to step into a leadership role I embraced it, but knew I had a lot to overcome as the team was in a state of high turnover, burnout, facing a lack of trust, and misaligned roles.
By applying the Elevation180 principles I learned all my life from my dad, I reorganized the team based on their individual strengths and despite an incredible uphill battle, we ended up achieving exponential results in 6 months including the highest-rated event in 8 years, making up a $1M deficit, and my team was thriving.
Then, one day, my dad asked if I could help him with a Win180 workshop, where one of the producers in the class asked me a key question that for the first time in seven years opened my eyes to new possibilities.
He asked, “So, what has you excited about your bigger future?” And in that moment I realized I didn't have an answer. I had fallen into the same trap my dad did all those years ago.
Afterwards, I quickly began to realize my role at the company was no longer in alignment with my values and dreams and there was a greater impact I knew I could make in the world.
As a result, I resigned from my leadership role and started working alongside my dad at Elevation180. Now, each day I get to create the life I want and live into my bigger future, doing things my way and having the ability to make a true impact on the lives of those around me.
Both my dad and I are living proof that the Elevation180 methods actually work, and provide predictable, sustainable results that can transform your life and the lives of your family, clients, and community. So, now I’m going to ask you, what has YOU excited about your bigger future?
Kelley Lujan
Partner, Strategic
Optimizer of
ELEVATION180
Kelley Lujan is a Partner and the Strategic Optimizer at ELEVATION180, where she helps companies create processes and systems that deliver predictable, sustainable results, unlock greater freedom, and foster a bigger future.
Kelley specializes in cultivating effective teams that leverage their strengths and natural tendencies to thrive. With experience working alongside numerous entrepreneurs, Kelley offers a unique perspective on the demands of fast-paced work environments, making her an invaluable resource for organizations striving for excellence.
Kelley played a pivotal role as a core team member alongside Peter H. Diamandis for seven years, contributing to the growth and optimization of multi-million dollar businesses, including Abundance360 and Abundance Global.
Additionally was the Director of Marketing and Product Development for Ridiculously Efficient, a company that bridges the gap between cutting-edge AI technology and practical human applications.
As a Kolbe Certified Consultant and a WHY.os Certified Coach, Kelley empowers individuals to perform best when it matters most. Her knowledge and experience equips her to align teams, respect their unique strengths, and unlock their collective performance potential. Although Kelley grew up in the insurance industry, she was the first Lujan to leave New Mexico, having graduated from the University of San Diego in Business Administration.
Kelley Lujan's commitment to facilitating growth and excellence in organizations is evident through her unwavering dedication to helping companies achieve predictability, sustainability, and a future filled with opportunities.
Testimonials
“Jerry really helped me to think outside the box so that I didn’t look like every other agent. As a result I’ve more than quadrupled my book.”
Jeremy Sandusky
Partner, Marsh McLennan Agency
With our WIN180 program you can expect to quadruple your book in half the time. Our producers enjoy 26% average annual growth, compared to the historical industry average of 4%.
Here’s how that plays out in actual results
FOR A PRODUCER WITH $500,000 BOOK OF BUSINESS
YEARS TO $1MM
YEARS TO $3MM
26% WIN180
Annual Growth
3
8
4% Industry Average
Annual Growth
18
45
15% Annual Growth
(Conservative Estimate)
5
13
Producer Revenue Growth $500K Baseline
$5,000,000MM
$4,000,000MM
$3,000,000MM
$2,000,000MM
$1,000,000MM
$
0
1
2
3
4
5
6
7
8
9
10
YEARS
— 26% WIN180 Annual Growth
— 15% Annual Growth (Conservative Estimate)
— 4% Industry Average Annual Growth
Agency Case Study Results
START
FINISH
(AS OF 2023)
TOTAL NEW GROWTH
AGENT 1
WIN180 (2014)
IMPACT180 (2022)
1
$1,098,000.1MM
$5,000,0005MM
+$3,902,0003.9MM (4.6X)
AGENT 2
WIN180 (2014)
IMPACT180 (2022)
2
$869,000K
$4,200,0004.2MM
+$3,331,0003.33M (4.8X)
AGENT 3
WIN180 (2016)
3
$995,000K
$3,700,0003.7MM
+$2,745,0002.75MM (3.9X)
AGENT 4
WIN180 (2016)
4
$640,000K
$1,055,0001.06MM
+$415,000415K (1.7X)
TOTAL
$13,955,00013.95MM
+$10,393,000 (3.9X)
Enter Your Own Numbers
& See Your Results
Avg 30-Year Industry Growth = 4%
Last Few Years Industry Growth = 10%
Avg ELEVATION180 Growth = 26%
YOUR NEW
RESULTS
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In the meantime, please check out our 10 Surefire Ways to Elevate Your Performance to kick-start your growth!
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Thanks for joining our waitlist! You'll be the first to be notified when CLARITY180 officially launches!
In the meantime, please check out our 10 Surefire Ways to Elevate Your Performance to kick-start your growth!
Thank you!
We’ve received your application and a member of our team will be in touch within 48 hours to discuss if this program is the right fit for you.
In the meantime, please check out our 10 Surefire Ways to Elevate Your Performance to kick-start your growth!
Thank you!
We’ve received your application and a member of our team will be in touch within 48 hours to discuss if this program is the right fit for you.
In the meantime, please check out our 10 Surefire Ways to Elevate Your Performance to kick-start your growth!