Our Purpose

To elevate your performance, unlocking the clarity, energy, and freedom to transform your life and the lives of your family, clients, and community.

Our Mission

We share better ways to understand yourself and your team while providing the mindset, toolset, and lifelong skillset to achieve sustainable results.

Our Values

About Jerry

Top down view of items. From top to bottom: Baseball inside a baseball glove sitting on top of a laptop keyboard, Box with blue bow, blue tie with blue stripes.
Jerry’s WHY is about finding
a better way and sharing it.
Jerry coached over 600 of his son Jared's baseball games. He was a college baseball walk-on at New Mexico State University and started all 4 years.
Our gifts aren't meant for ourselves, they're meant to be shared with the world to make a difference greater than ourselves.
Jerry has been in the insurance industry FOR OVER 30 YEARS. He was able to grow his personal book of business to over $3 million in revenue utilizing the same methods and strategies that he coaches in his programs.

Jerry's Heart Story

Jerry Lujan

Founder and CEO of
ELEVATION180

Jerry Lujan sitting behing a laptop.

Jerry Lujan is a seasoned entrepreneur and the driving force behind ELEVATION180, a transformative coaching and mentoring organization that empowers individuals and businesses to achieve lifelong sustainable results, greater freedom, and a bigger future.

With a remarkable heritage rooted in New Mexico since the 1600s, Jerry's journey in the insurance industry spans three generations. He gained over 30 years of experience as an Insurance Agency Owner, Sales Producer, and Sales Manager, making history as the first to attain a $1 million book of business. However, this milestone came at the cost of 80+ hour work weeks, straining his family life.

Determined to find a better way, Jerry redefined his approach, quadrupling his business in less time and rekindling his role as a dedicated father and husband. His innovative methods earned him recognition as one of the "25 Most Innovative Agents in America."

Driven to help others achieve exponential results in less time, Jerry transitioned to coaching and mentoring. He founded ELEVATION180, continuing his mission to transform individuals and organizations, fostering lifelong sustainable results, greater freedom, and a bigger future.

Jerry's commitment to the personal growth of others is reflected in his lifelong learning with esteemed organizations and fellow entrepreneurs like Dan Sullivan's Strategic Coach, Joe Polish's Genius Network, and Bo Eason's Stage Warrior Mastermind. He is also a Kolbe Certified™ Consultant, helping you find the freedom to be yourself, as well as a WHY.os Certified Coach, helping you discover your greatest motivation and unleash the real you.

Jerry Lujan's legacy lies in his ability to inspire positive transformation, enabling others to reach their highest potential and create a better future for themselves, their families, their clients, and community.

About Kelley

Travelers items. From top to bottom: Metal box and metal water bottle and camera on top of a map, a globe, clothes behind placed inside a bag, an open notebook with a pen and a phone laying on top.
Kelley's passion for travel fuels her boundless happiness, with nature as her ultimate source of joy.
Kelley’s WHY: Do Things the Right Way, guiding companies to their ideal results.
Find out who you are and do it on purpose. The confidence, energy and freedom will follow.
Her extensive entrepreneurial experience is a valuable asset for organizations aiming for excellence.

Kelley’s Heart Story

Ever since I was a little girl, I had big dreams and therefore big plans about what I wanted to do with my life. I always knew I would do things my own way; I was the first Lujan to go out of state for college, and instead of going straight into the family insurance business, I chose to work for a serial entrepreneur who I believed was out to change the world.

For years, work was my life. It was all I did. When I was given the opportunity to step into a leadership role I embraced it, but knew I had a lot to overcome as the team was in a state of high turnover, burnout, facing a lack of trust, and misaligned roles.

By applying the Elevation180 principles I learned all my life from my dad, I reorganized the team based on their individual strengths and despite an incredible uphill battle, we ended up achieving exponential results in 6 months including the highest-rated event in 8 years, making up a $1M deficit, and my team was thriving. 

Then, one day, my dad asked if I could help him with a Win180 workshop, where one of the producers in the class asked me a key question that for the first time in seven years opened my eyes to new possibilities. 

He asked, “So, what has you excited about your bigger future?” And in that moment I realized I didn't have an answer. I had fallen into the same trap my dad did all those years ago.

Afterwards, I quickly began to realize my role at the company was no longer in alignment with my values and dreams and there was a greater impact I knew I could make in the world. 

As a result, I resigned from my leadership role and started working alongside my dad at Elevation180. Now, each day I get to create the life I want and live into my bigger future, doing things my way and having the ability to make a true impact on the lives of those around me.

Both my dad and I are living proof that the Elevation180 methods actually work, and provide predictable, sustainable results that can transform your life and the lives of your family, clients, and community. So, now I’m going to ask you, what has YOU excited about your bigger future? 

Kelley Lujan

Partner, Strategic
Optimizer of
ELEVATION180

Kelley Lujan smiling.

Kelley Lujan is a Partner and the Strategic Optimizer at ELEVATION180, where she helps companies create processes and systems that deliver predictable, sustainable results, unlock greater freedom, and foster a bigger future. 

Kelley specializes in cultivating effective teams that leverage their strengths and natural tendencies to thrive. With experience working alongside numerous entrepreneurs, Kelley offers a unique perspective on the demands of fast-paced work environments, making her an invaluable resource for organizations striving for excellence.

Kelley played a pivotal role as a core team member alongside Peter H. Diamandis for seven years, contributing to the growth and optimization of multi-million dollar businesses, including Abundance360 and Abundance Global. 

Additionally was the Director of Marketing and Product Development for Ridiculously Efficient, a company that bridges the gap between cutting-edge AI technology and practical human applications.

As a Kolbe Certified Consultant and a WHY.os Certified Coach, Kelley empowers individuals to perform best when it matters most. Her knowledge and experience equips her to align teams, respect their unique strengths, and unlock their collective performance potential. Although Kelley grew up in the insurance industry, she was the first Lujan to leave New Mexico, having graduated from the University of San Diego in Business Administration.

Kelley Lujan's commitment to facilitating growth and excellence in organizations is evident through her unwavering dedication to helping companies achieve predictability, sustainability, and a future filled with opportunities.

Testimonials

“Jerry really helped me to think outside the box so that I didn’t look like every other agent. As a result I’ve more than quadrupled my book.”

Jeremy Sandusky

Partner, Marsh McLennon Agency

“I have financial stability and my book has grown to $4M thanks to WIN180 and IMPACT180.”
Stephen McCord Headshot.

Stephen McCord

Senior Vice President, Business Insurance
Real Estate & Hospitality
| Marsh McLennon Agency

“These changes led to $500K of new revenue every single year for the next 5 years in a row. I can confidently tell you that without WIN180 and IMPACT180, I would not be where I am today, and I am so thankful.”
Steve Ateek Headshot.

Steven Ateek

Senior Vice President - Casualty at Southwest Risk

“Thanks to Jerry and WIN180, I’ve had another solid year, and even better things to come! Should wrap up around $1.9-$2M.”
Ross Squire Headshot.

Ross Squires

Construction Risk & Insurance Executive | Vice President/Shareholder at Holmes Murphy Construction

“Thanks to WIN180 & IMPACT180, I now have financial stability and my book has grown to $4M. I’m very blessed to provide for my family. I’ve been able to rise to leadership and see my career garnered respect. I even lead my team better.”
Stephen McCord Headshot.

Stephen McCord

Senior Vice President, Business Insurance
Real Estate & Hospitality
| Marsh McLennon Agency

“Jerry really helped me to think outside the box so that I didn’t look like every other agent. As a result, I’ve more than quadrupled my book.”
Jeremy Sandusky Headshot.

Jeremy Sandusky

Partner at Marsh McLennon Agency

“I don't know of any other place or any other program out there that really takes you from start to finish. WIN180 gives you a true path to have sustainable growth, sustainable business plan for the future.”
Andrew Cruse Headshot.

Andrew Cruse

Regional President, Insurance Office of America

“Working with Jerry and ELEVATION180 you can achieve in 5 years what other people will get to in 10-15 years.”
Robbie Smith Headshot.

Robbie Smith

President and Chief Executive Officer Oakbridge Insurance

“The return on investment from WIN180 has been exponential and in multiple fields. There's really no price tag I can put on it because it's going to be returned for decades to come and that long-term gain comes in so many different aspects of our lives.”
Andrea Northrop Headshot.

Andrea Northrop

Vice President Insurance Office of America

“As far as my numbers and book projection, WIN180 is absolutely working. If you're willing to put in the work, it'll change your trajectory of the future for you.”
Dustin Blodgett Headshot.

Dustin Blodgett

Vice President Insurance Office of America

“With WIN180, I've seen big improvements in all areas, (time, energy, and money) and my team has as well. I can see how my team can all grow in salaries very nicely and still add more business without having to add more team members.”
Andy Lott Headshot.

Andy Lott

Regional President Insurance Office of America

“If you want more time, growth, energy, and confidence, WIN180 is it. With fewer clients, I have more time with my family and personally to do what I want to do outside of work. I also have a happier staff and happier clients, because this process helps you to work with people that are like-minded and want to be a business partner.”
Dennis Robinson Headshot.

Dennis Robinson

Sr. Vice President Insurance Office of America

“Jerry didn't give us theory. He gave us practicality through programs, tools, resources, and concepts that he used to be successful. Some of the other programs that I've been involved in are a lot of theory, or it's made up of a number of individuals saying this is what you ought to do versus being out there and doing it.”
Rob Motley Headshot.

Rob Motley

President Insurance Office of America

“Jerry didn't give us theory. He gave us practicality through programs, tools, resources and concepts that he used to be successful.”
Rob Motley Headshot.

Rob Motley

President Insurance Office of America

“With WIN180, you can know yourself, you can know your team, and you can basically change what you really want your business to look like over the next 30 to 40 years.”
Andrew Cruse Headshot.

Andrew Cruse

Regional President, Insurance Office of America

“WIN180 takes a new producer from the transactional commodity-driven mindset to creating value for your clients, which gives you the confidence to start going after larger deals. That was a huge shift for me being so new into my career.”
Parker McMillan Headshot.

Parker McMillan

Producer at Insurance Office of America

“This training has truly changed my life and will have a lasting impact on the way I conduct business in the future. I feel extremely fortunate to have had the WIN180 opportunity. My goal is to take this training to an entirely new level and apply it to my team and those around me.”
Barret Charpia Headshot.

Barrett Charpia

Producer Insurance Office of America

“WIN180 helped me to pull myself out of the commodity space and become a business ally to my clients. They’ve helped me to look at it in a completely different way than anybody else has viewed insurance before.”
Barret Charpia Headshot.

Barrett Charpia

Producer Insurance Office of America

“Jerry grew up in the insurance business, made mistakes, took those tough lessons, and had great success. Now he’s paying it forward to help others with their success.”
Robbie Smith Headshot.

Robbie Smith

President and Chief Executive Officer Oakbridge Insurance

“You can see the light bulb go off in a prospect's eyes when you bring something to the table that no one else has. It's a recipe for success, no doubt.”
Parker McMillan Headshot.

Parker McMillan

Producer at Insurance Office of America

“I have just about quadrupled my book of business from $955,000 to $3.7MM. We’ve seen results like this for several of our agents who took WIN180.”
Danny Cox Headshot.

Danny Cox

Executive Vice President Marsh McLennon Agency

“As a retiring Navy admiral, I knew the challenges of transitioning to the private sector would be difficult for me. Jerry and ELEVATION180 helped me understand myself and my value to gain the confidence I needed to reach parallel heights in the business sector.”
David Buss Headshot.

David Buss

Vice Admiral, US Navy (Retired) | CEO | Board Chair | Advisor

“Working with ELEVATION180 and applying the concepts helped my businesses grow by hundreds of millions of dollars and it's having a bigger impact on my non-profit as well.”
Greg Parsons Headshot.

Greg Parsons

CEO CAVU Securities
Founder True North

“ELEVATION180 worked with our team to understand themselves and each other which improved our ability to provide life-changing and life-saving support to veterans and first responders across the country.”
Scott Mann Headshot.

Scott Mann

Rt. Lt. Col. Green Beret | Keynote Speaker | Leadership Coach

“ELEVATION180 helped me and my team of coaches reach new heights. As a result of working with Jerry and Kelley, I’ve become a better leader by understanding myself and my staff so we can all play our positions at the highest level.”
Brian Green Headshot.

Brian Green

Head Baseball Coach Wichita State Shockers

“Jerry’s coaching and the ELEVATION180 tools helped me understand myself and get clear to develop my vision and turn it into a reality. Now that is a skill many of us need.”
Bo Eason Headshot.

Bo Eason

Athlete, Speaker, Performer, Playwright, and Best-Selling Author

“I've seen big improvements in all areas, (time, energy, and money) and my team has as well. I can see how my team can all grow in salaries very nicely and still add more business without having to add more team members.”
Andy Lott Headshot.

Andy Lott

Regional President Insurance Office of America

“Jerry and his training at ELEVATION180 left me with a priceless awareness that transformed my business. I got very clear on the tasks I should personally take on, delegate tasks I don’t enjoy or am not good at, and enjoy the freedom of not having to do it all. It’s an absolute game changer.”
Ara Suppiah Headshot.

Ara Suppiah

Founder Functional Sports Medicine, Ryder Cup Team Physician, Chief Medical Analyst Golf Channel, Head of Tournament Medical Services for LIV golf

“I'd already run a successful business for over 20 years when Jerry and Kelley coached me. They helped me become far more clear and confident about what my unique powers are. By focusing on those strengths, my work has had a much greater impact for clients, feels effortless, and is in significantly higher demand. It's just fun.”
David Martin Headshot.

David Martin

President of DMCo, Author, Leadership Coach, Consultant

With our WIN180 program you can expect to quadruple your book in half the time. Our producers enjoy 26% average annual growth, compared to the historical industry average of 4%.

Here’s how that plays out in actual results

FOR A PRODUCER WITH $500,000 BOOK OF BUSINESS

YEARS TO $1MM

YEARS TO $3MM

26% WIN180
Annual Growth

3

8

4% Industry Average
Annual Growth

18

45

15% Annual Growth
(Conservative Estimate)

5

13

Producer Revenue Growth $500K Baseline

$5,000,000MM

$4,000,000MM

$3,000,000MM

$2,000,000MM

$1,000,000MM

$

Line chart showing three different levels of annual growth: 4% Industry Average, 15% Conservative estimate, and 26% WIN180 growth. Line chart lines.

0

1

2

3

4

5

6

7

8

9

10

YEARS

— 26% WIN180 Annual Growth

— 15% Annual Growth (Conservative Estimate)

— 4% Industry Average Annual Growth

Plug in your numbers
Agency Case Study Results

START

FINISH

(AS OF 9/20)

TOTAL NEW GROWTH

AGENT 1

WIN180 (2014)

IMPACT180 (2022)

1

$1,098,000.1MM

$5,000,0005MM

+$3,902,0003.9MM (4.6X)

AGENT 2

WIN180 (2014)

IMPACT180 (2022)

2

$869,000K

$4,200,0004.2MM

+$3,331,0003.33M (4.8X)

AGENT 3

WIN180 (2014)

3

$995,000K

$3,700,0003.7MM

+$2,745,0002.75MM (3.9X)

AGENT 4

WIN180 (2014)

4

$640,000K

$1,055,0001.06MM

+$415,000415K (1.7X)

TOTAL

$13,955,00013.95MM

+$10,393,000 (3.9X)

Enter Your Own Numbers
& See Your Results

Enter your total Book of Business

Choose Your % of Annual Growth*

Avg 30-Year Industry Growth = 4%

Last Few Years Industry Growth = 10%

Avg ELEVATION180 Growth = 26%

For How Many
Years

Enter Your Commission Rate

YOUR NEW
RESULTS

Your Total New Book of Business

Your Total New Commissions

Welcome to your
Bigger Future
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In the meantime, please check out our 10 Surefire Ways to Elevate Your Performance to kick-start your growth!

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In the meantime, please check out our 10 Surefire Ways to Elevate Your Performance to kick-start your growth!

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We’ve received your application and a member of our team will be in touch within 48 hours to discuss if this program is the right fit for you.

In the meantime, please check out our 10 Surefire Ways to Elevate Your Performance to kick-start your growth!

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What ELEVATE180 program(s) are you interested in?

Thank you!

We’ve received your application and a member of our team will be in touch within 48 hours to discuss if this program is the right fit for you.

In the meantime, please check out our 10 Surefire Ways to Elevate Your Performance to kick-start your growth!

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