Who Is This Really For? The Six Levels of Producers & Commitment to Growth

We often get asked a simple question: “Who is this program really for?”

The answer, like any meaningful growth journey, isn’t simple. Our top-tier producer coaching program isn’t for everyone — and that’s exactly the point. There’s no “easy button” here. It’s a two-year, in-person, high-commitment experience, designed for producers who are ready to go all-in. That means showing up quarterly for two-day intensives, practicing real scenarios, and investing both financially and mentally in the work ahead.

This isn’t just a training program. It’s coaching — rooted in lived experience, not theory — and it’s built for producers who are serious about multiplying their results.

To make that clearer, we often break producers down into six levels. See if you are a true fit for this kind of deep work.

The 6 Levels of Producers

OFFENSE:

Level 1 – Newbies Fresh into the business. Hungry, but too early in their journey to benefit fully from this program. (We have other solutions for them.)

Level 2 – Expanders These producers have a $300K–$750K book of business and 2–5 years of experience. They’ve had success — and now they want more. They're ready to learn what actually moves the needle.

Level 3 – Top Guns With books at $750K+ and a drive to double or triple their numbers, these are elite producers who understand that mastery takes work. They’re all-in.

DEFENSE:

Level 4 – Stewards Brilliant at servicing and deeply valuable to their teams, but not focused on generating new business. Not a fit for a growth-centric coaching program.

Level 5 – Legacy Producers They’ve built something strong and prefer to coast or mentor. Still valuable, but their focus isn’t growth.

Level 6 – Statics (aka ROTJs – Retired on the Job) These producers may have sizable books, but they drain the team, demand more support, and resist change. Occasionally, the book was inherited — and unmanaged. Some step up. Most don’t.

So who’s a fit?

If you’re a level 2 or 3 producer on offense who knows there’s more for them — and is willing to do what it takes to grow, this program is for you.

Because growth doesn’t come from a script or a secret. It comes from practice, accountability, and a commitment to stay in the game for the long haul.

If you're a producer in Canada operating at Level 2 or 3 — and you're ready to significantly grow your book with real strategy, real coaching, and real results — our next WIN180 Program may be the right fit for you.

Simply email team@elevation180.com to explore how we can help you.

ELEVATION180 is a transformational coaching and mentoring organization that elevates your performance to achieve freedom, lifelong sustainable results, and a bigger future. Discover more by visiting www.ELEVATION180.com.

For insurance sales producers and agencies our GROWTH180 programs help you to transform your future by growing their book of business year after year.

For businesses, teams, and leaders, our ELEVATE180 programs help you transform your future by understanding yourself and your team to maximize energy, capacity, and capability.