The Power of Transformational Coaching & How it Can Transform Your Business

A couple of weeks ago, I was visiting with a brainstorming group. The topic was leadership and coaching styles and which of the two approaches is most effective. At first, I didn’t think much about it. But in hindsight, the difference between the two is remarkable. Each method is successful in its own way, but one in particular resonates with me far more directly—and now I know why.

Transactional vs. Transformational Coaching: Understanding the Difference

Transactional Coaching

The first coaching method is transactional. It presents from a position that is all about the coach and the method they developed. They use their communication talents to draw you into their world, their words, and their practices. While this method can work and create a following, I’ve found that participants often experience an emotional high that fades over time.

Transformational Coaching

In contrast, transformational coaching focuses on where you are, what your challenges are, and the state of your mindset. This approach is all about getting real with yourself and understanding what limitations you have, and which ones you may be imposing upon yourself. Transformational coaching gives you the tools and methods to begin from where you are right now and make firm, tactical changes that help you shift your behavior long-term.

Why Transformational Coaching Works

Have you ever dealt with a salesperson who is all about themselves, their company, their product? You can tell they are adding up their commission in their head while talking to you. Contrast this with a sales professional who talks about your business, what is really needed, and what solutions might be available to add genuine value.

Transformational coaching works because it focuses on creating a lasting impact. Unlike transactional coaching, which often leads to short-lived emotional highs and superficial connections, transformational coaching fosters understanding your strengths and weaknesses, addressing your mindset, and making sustainable changes. As a result, you can achieve remarkable results that endure.

It became clear that my coaching model aligns closely with the transformational approach, and this type is who I aim to be and cultivate.

Implementing Transformational Coaching: Key Building Blocks

Starting with the Individual:

• Know Yourself: Understand your strengths, weaknesses, and what truly drives you. If you try to do things in a way that's not natural to you, it takes a lot of energy. Elevating your performance is an energy game that you have to make sustainable.
• Self-Assessment: At ELEVATION180, we use the WHY.os Discovery and Kolbe A Index to give you a much better understanding of why and how you do things. These tools provide insights into your natural instincts and motivations, helping you align your actions with your strengths. You can see more about these assessments here.

Focusing on the Team:

• Know Your Team: Just as with individuals, understanding your team's dynamics is crucial. Using your Team Operating Engine, we ensure everyone is playing to their strengths.
• Right Positions: Getting everyone in the right position leads to exponential results, less burnout, and greater job satisfaction. When people are doing what they’re naturally good at and enjoy, they perform better and are happier long term.

Real-Life Impact: Transformational Coaching in Action

As coaches, we only work in the transformational style—focusing on where you are, what you are doing well, and what tools, resources, habits, and mindset you need to adjust to get to where you want to be. I like to say it this way: “I am obsessed with helping people win before they ever show up.” The results speak for themselves.

The Benefits of Transformational Coaching

• Clarity: Gain a clear understanding of your goals, strengths, and areas for improvement.
• Confidence: Build self-confidence through a deeper understanding of yourself and your capabilities.
• Energy: Maintain high energy levels by aligning your actions with your natural strengths and motivations.
• Transform Your Life: Achieve personal and professional growth that impacts all areas of your life.
• Transform Your Business: Drive significant improvements in business performance and client satisfaction.
• Transform Your Community: Positively impact the lives of your family, clients, and community through your success.

Share Your Thoughts and Progress

If you need to make a shift to achieve your goals, we can help. What has been your experience with different coaching styles? I invite you to reach out to us and share your thoughts.

Here's to your Greater Freedom and Bigger Future!

P.S. If you'd like to schedule a time to talk with us more, reach out to us here. Or, get tips immediately and download our 10 Surefire Ways to Elevate Your Performance for free!

ELEVATION180 is a transformational coaching and mentoring organization that elevates your performance to achieve freedom, lifelong sustainable results, and a bigger future. Discover more by visiting www.ELEVATION180.com.

For insurance sales producers and agencies our GROWTH180 programs help you to transform your future by growing their book of business year after year.

For businesses, teams, and leaders, our ELEVATE180 programs help you transform your future by understanding yourself and your team to maximize energy, capacity, and capability.