Our Brand, On Purpose

What you see is intentional — and what you feel is by design.

We built ELEVATION180 to be more than a business. It’s a movement grounded in purpose, clarity, and the bold belief that everyone deserves to experience a bigger future — one that feels free, aligned, and deeply fulfilling.

But how do you show that?

How do you visually represent a company that’s part strategy, part soul, and 100% committed to transformation?

You do it on purpose. You do it with meaning behind every color, image, word, and layout.

This week, we’re peeling back the curtain on our brand — not just the look, but the why behind the way we show up. Because how we present ourselves is a reflection of how we serve our clients: intentionally, authentically, and with powerful results.

Our Brand Voice

If you’ve ever worked with us, you’ve felt our tone. It’s visionary, independent, and energizing — with a rhythm that’s unapologetic, collaborative, and rooted in experience.

We’re not here to fluff or fake. We say what we mean and we follow through. Because transformation isn’t always easy — but it is worth it.

The Meaning Behind the Colors

Our color palette isn’t just beautiful — it’s intentional. Every shade reflects the emotional journey our clients go through:

• Oxford Blue: Expertise, loyalty, and trust — our foundation.

• Azure: Clarity and hope — what clients feel when the fog lifts.

• Mindful Gray: Balance and reflection — growth starts with stillness.

• Iris: Creativity and gratitude — powerful forces behind progress.

• Canary Island Green: Renewal and possibility — the future is wide open.

• Salmon: Fellowship and safety — because this is a people-first space.

Our Visual Style

We use images that represent real people living free, grounded, joyful lives — because that’s the transformation we create.

Whether it’s overhead knolling shots that show the big picture (just like our coaching), or landscapes rooted in the rugged beauty of New Mexico, everything we share is built to reflect what we value:

• Clarity over confusion

• Freedom over pressure

• Perspective over perfection

• Community over competition

We’re not about curated, corny stock imagery. We want you to see you in our visuals — whether that’s hiking with family, leading a business with purpose, or finally making time for what matters most.

Typography That Speaks Clearly

We believe in accessibility and ease — so our font system is clean, professional, and legible on any screen. Because clarity isn’t just a value, it’s a design decision.

Sub-Brands, Same Heart

Whether you’re here for:

• GROWTH180 – transforming your sales performance and book of business

• ELEVATE180 – empowering you and your team to lead at the next level

…you’ll notice the branding still feels the same. That’s because no matter the program, our mission stays rooted: helping people build a better future with less noise, more confidence, and energy that lasts.

The Heart Behind the Brand

This wasn’t a branding project. It was a service project.

Every word, color, image, and design decision was made with you in mind.

We didn’t ask: “What will make us look polished?”

We asked:

• “Who are the people we help?”

• “What do they need to feel seen, understood, and energized?”

• “How do we show up in a way that reflects their potential — not just ours?”

We spent a long time thinking about who we work with and why — and we designed everything around you.

When our brand feels clear, steady, and human, it’s not just good design — it’s an invitation.

To step forward.

To reconnect with what matters.

To see what’s possible when you have the right coaching and a clear path forward.

So if any part of this brand resonates with you, it’s not a coincidence. It’s because we built it with you in mind — every step of the way.

We hope you see what ELEVATION180 is all about: Helping good people grow even greater.

Let us know what you see and feel when you look at our brand. Because it’s not just about how we show up — it’s about what you take away from it.

Through our GROWTH180 programs, your future becomes predictable. Transform your future by exponentially growing your book of business year after year in less time. If you’re ready to reach your fullest potential and unlock your Bigger Future, reach out to us. We’d love to schedule a call to explore how we can help you avoid burnout and elevate your success.

ELEVATION180 is a transformational coaching and mentoring organization that elevates your performance to achieve freedom, lifelong sustainable results, and a bigger future. Discover more by visiting www.ELEVATION180.com.

For insurance sales producers and agencies our GROWTH180 programs help you to transform your future by growing their book of business year after year.

For businesses, teams, and leaders, our ELEVATE180 programs help you transform your future by understanding yourself and your team to maximize energy, capacity, and capability.