
Creating Filters: How to Know When to Say Yes (and No)
If saying no is the key to growth, the next question is obvious: how do you actually know what to say no to?
That’s where filters come in.
Why Filters Matter
A filter is a standard or guidepost you use to make decisions. Without them, it’s easy to fall into the trap of saying yes to anything that comes your way. For a while, that might feel manageable—but eventually, you’ll find yourself miles off course from where you actually wanted to go.
Filters keep you aligned with your goals, your vision, and your values. They’re the difference between building the business you want and simply reacting to whatever comes your way.
What Filters Look Like in Practice
Filters aren’t the same for everyone—they’re personal. They come from knowing:
Your vision – Where are you trying to go?
Your values – What matters most to you?
Your capacity – How much time, energy, and focus do you really have?
For example, one of my own filters is family. When they ask for help, that comes first—even if it means I’ll work late to catch up on business. That’s a choice I’ve made intentionally, and it means I sometimes have to say no to other opportunities.
The key is clarity. If you don’t know what you’re aiming for, you can’t know which yeses and nos will move you toward it.
Overcoming the Guilt of Saying No
One of the biggest hurdles is guilt. We don’t want to let people down. But here’s the truth: if you never say no, you’ll burn out—and when you’re burned out, you end up letting far more people down.
Remember, saying no doesn’t mean not helping. Sometimes it just means helping differently: connecting someone with another resource, offering a small idea, or pointing them toward someone better suited. That’s still service—it’s just not always you doing the work.
Filters Equal Freedom
When you put filters in place, you don’t have to agonize over every decision. You know what fits and what doesn’t. That’s freedom.
It’s not about saying no for the sake of it—it’s about protecting your yes.
Every time you say no to something that doesn’t align, you’re creating space for the things that do. And that’s how you build a business—and a life—that truly reflects what matters most.
Through our programs at ELEVATION180, your future becomes predictable. If you’re ready to maximize your energy, grow your business, and unlock your Bigger Future, reach out to us. We’d love to explore how we can help you avoid burnout and elevate your success.
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