Jerry Lujan talking to daughter Kelley Lujan

Celebrating 15 Years of Growth, Impact, and a Bigger Future

As I reflect on ELEVATION180’s 15-year anniversary, I am filled with gratitude and pride for the progress we've made, the impact we've had, and the meaningful connections we've built. For much of the journey, my focus has always been on the future. But now, I’ve taken a moment to look back and appreciate how far we’ve come. Our evolution has been remarkable.

Helping Producers Thrive: A Journey of Predictable Growth

When we first started, our primary focus was helping Insurance Producers predictably grow their books of business. I'm proud to say it worked—beyond what we could have imagined. The average growth for producers who have gone through our coaching program is an impressive 26% year-over-year.

By comparison, the industry average has hovered around 4%, recently rising to 8%. This means our growth rate has been between 3.5 and 6.5 times higher than the industry average. To put it in perspective, at 4% growth, it would take 18 years to double a book of business. But with a 26% growth rate, it only takes three years to achieve that same milestone.

We are immensely grateful to the producers and agencies who have trusted us to guide them toward sustainable and predictable growth. But as their books of business expanded, so did their needs. Many began asking for help in building stronger teams, realizing that no matter how talented a producer is, their capacity is limited without a capable team.

Expanding Our Reach: Building Teams and Driving Growth

This demand led us to create a division dedicated to team growth for capacity and capability, which broadened our reach across various industries. Today, 15 years later, our business is split equally between producer coaching and mentoring, and team building for capacity and capability. We now have the privilege of working with clients who are growing by millions, tens of millions, hundreds of millions, and even billions of dollars.

What excites me most, though, is what lies ahead for the next 15 years. Four years ago, my daughter Kelley joined ELEVATION180, bringing with her a decade of experience working with one of the world’s leading technology companies. As a leader of operations and sales for their largest annual event, Kelley gained invaluable insights that have since elevated our company’s ability to deliver value and impact to our clients. Today, she is not just a key team member—she's a partner, and a driving force behind our vision for the future.

The Next 15 Years: A Vision for a Bigger Future

Looking forward, we are guided by a clear and powerful mission:

We are obsessed with finding, creating, and sharing better ways to transform how humans learn and understand the essence of themselves and their teams. Our goal is to help achieve psychological freedom and sustainable, elevated, lifelong results.

We believe that every person we connect with will elevate their results and experience greater freedom and a bigger future.

Our core values—trust, commitment, preparation, collaboration, and lifelong impact—remain the foundation of everything we do.

To say the past 15 years have been a blessing feels like an understatement. We are profoundly grateful to every individual and organization who has trusted us to impact their growth and success. We’ve learned so much along the way, and we are excited to continue partnering with those who are ready, willing, and able to pursue a bigger future.

The journey has been incredible, and we’re just getting started.

Join Us on the Journey to a Bigger Future

The past 15 years have been remarkable, but the best is yet to come. Are you ready to elevate your growth and create sustainable, lifelong results? Let’s work together to build a future filled with greater freedom and impact.

P.S. Want immediate tips? Download our "10 Surefire Ways to Elevate Your Performance" for free!

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